The Journal

Insights on fragrance, spirits, and cigars

Written by Gautam Kannan

Coming Next

America's 250th, Part 3: Tiki and Non-Whisky American Spirits

The next installment in the series. Rum, tequila, gin, and cognac each get their own story, plus the mid-century American invention of Tiki culture.

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Two American Stories: 250 Years of Spirits and Perfume

The first two installments of a four-part series on American spirits and perfume. Colonial distilling, the Bottled-in-Bond Act, and the marketing machinery that sells both today.

Part 1: American Spirits →    Part 2: American Perfume & Culture as Marketing →

Five Summer Cocktails and the Fragrances That Go With Them

Five cocktails worth making once summer settles in, each paired with a fragrance from the collection. The logic behind matching what you drink with what you wear.

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Juneteenth Special: The Builders You Never Heard Of

A Juneteenth special on the enslaved man who taught Jack Daniel how to make whiskey, and the Black distillers, perfumers, and blenders building on that legacy today, credited or not.

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Africa's Ingredients: What the Continent Gives Perfumery and Who Actually Benefits

An Africa Day special. Frankincense, vetiver, rose, and ylang-ylang all trace back to Africa and its diaspora. A look at who actually benefits from the raw materials behind your favorite fragrances.

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Champagne vs. Sparkling Wine: What You're Actually Paying For

The geography, the method, and the riddling process. What actually separates a $15 Prosecco from a $150 Champagne, and when each one makes sense.

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The Fragrance Industry and Sustainability: Progress, Packaging, and a Long Way to Go

An Earth Day look at what the fragrance industry pulls from the planet, from endangered agarwood and sandalwood to the synthetics replacing civet and musk, and why minimal packaging is finally catching on.

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Easy Signature Cocktails Worth Knowing

Five foundational cocktails every serious drinker should be able to make from memory. The classics, plus the story of how a well-chosen twist becomes your signature.

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SSS Events: Digestifs & Whisky

Two evenings produced under The Society Table. Six digestifs, seven whiskies, thirteen cocktails, and one signature creation. Notes from both nights.

Part 1: An Evening of Digestifs →    Part 2: A Journey Through Whisky →

How Are Clones Affecting the Perfume Industry

The scale, the quality, and the conversation around it. Here's what it means for the houses, the collectors, and the market.

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Why Do Fragrances Give Some People Headaches

It happens to almost everyone at some point. The chemistry behind it is more interesting than you'd expect.

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Notes on Fragrance: A Four-Part Series

The complete guide: history, families, concentrations, the Elixir craze, clones, sustainability, spirits pairings, and a full glossary.

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How to Build a Home Bar

Three budgets, one goal: a bar that reflects your taste and lets you pour something worth drinking.

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The Daily Perfume Ritual

How to apply, layer, and store fragrance so it performs the way it was designed to.

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Good Manners and Etiquette

Etiquette isn't about rules. It's about making other people feel comfortable.

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The Bitter Truth About Digestifs

From monastery medicine to the Negroni. The world of amari is one of the most rewarding rabbit holes in spirits.

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Gin, the Botanical Spirit

People either love it or avoid it. Both reactions miss the point.

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Rum, the Misunderstood Spirit

Most people know it from beach bars. Aged rum belongs in a different conversation entirely.

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How to Start a Whiskey Collection

Build a collection with intention. Here's how to start without wasting money or shelf space.

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Pairing Cigars with Spirits

A good pairing doesn't compete. It complements. Here's how to think about it.

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Understanding Fragrance Notes

A primer on how to identify and appreciate the layers in fine perfumery.

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The Art of Whiskey Tasting

How to develop your palate and appreciate the complexity of fine spirits.

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Cigar Basics for Beginners

A thoughtful introduction to choosing and enjoying your first cigar.

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Building a Signature Scent

Finding fragrances that reflect who you are, not what's trending.

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